This operating system continues to grow in Southeast Asia and the region accounts for half of all smartphone sales. data reported by GfK Asia said that sales of Android in Southeast Asia to control 49% of smartphone sales, or an increase of 15% in the first quarter of 2012 when compared to the same quarter in 2011. In the first quarter, the smartphone produced 2.4 million USD by the number of units sold for 7.7 million.
Of all the countries of Southeast Asia, Indonesia has great potential and recorded the highest sales."Indonesia is expected to become the largest smartphone market in the region with a penetration rate of 62% and sales of more than 1.4 million USD in the last quarter," said Gerard Tan. 'Malaysia and Singapore into the region with the deepest penetration rate 88%, "he added. price Android devices that range from low-end level to high-end be the key to its growth in Southeast Asia. Plus the pieces and bundling of service to help users who want to have a high-end smartphone. GfK predicts smartphone with low prices will continue to encourage this sector. 'Smartphone a relatively stable price range 309 USD will encourage the growth of this industry, "said Tan. Although the market brought China, Japan and Korea, Southeast Asia accounts for one tenth of the world's population with the population of Indonesia is more than 240 million. Sales of smartphones are expected to reach 163 million units per year in 2015, up from the year 2011 which amounted to 106 million units.